Fundraising September 15, 2024 – October 1, 2024 About fundraising
2

Product involvement/brand loyalty: is there a link?

Year:
2003
Language:
english
File:
PDF, 172 KB
english, 2003
11

Club Med: coping with corporate brand evolution

Year:
2010
Language:
english
File:
PDF, 210 KB
english, 2010
14

Tasting quality: the roles of intrinsic and extrinsic cues

Year:
2009
Language:
english
File:
PDF, 217 KB
english, 2009
15

Sponsorship returns: the value of naming rights

Year:
1997
Language:
english
File:
PDF, 362 KB
english, 1997
16

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Year:
2005
Language:
english
File:
PDF, 769 KB
english, 2005
21

Investigating large-scale sponsorship relationships as co-marketing alliances

Year:
2005
Language:
english
File:
PDF, 107 KB
english, 2005
23

Australian Chinese Consumers

Year:
2001
Language:
english
File:
PDF, 191 KB
english, 2001
24

Competitive advantage through sponsorship

Year:
2004
Language:
english
File:
PDF, 329 KB
english, 2004
27

Fear in Advertising

Year:
2005
Language:
english
File:
PDF, 1.05 MB
english, 2005
28

Antecedents of Anti-Smoking Advertisements' Effectiveness

Year:
1999
Language:
english
File:
PDF, 3.45 MB
english, 1999
29

Brand association and memory decay effects of sponsorship:

Year:
1998
Language:
english
File:
PDF, 254 KB
english, 1998
38

Country equity: Conceptualization and empirical evidence

Year:
2010
Language:
english
File:
PDF, 391 KB
english, 2010
47

Emotions and sponsorship

Year:
2010
Language:
english
File:
PDF, 263 KB
english, 2010